InstaMotion is an affiliate company of Allianz that set out to revolutionize the used car market. Offering only top-class used cars with at least 12 months of guarantee packed into a full service approach, InstaMotion brings the convenience of online shopping to the automotive industry.

While the core functionality was already being developed, the overall interaction of the user with the platform was yet to be laid out. Therefore my work was mainly focused on the service design foundation and the user experience. Meanwhile the user interface had to be lifted to current web standards.

Working with a high-speed agile approach, the website saw three major releases and several smaller updates during the time of just over a year. After each release we made adjustments with a primary focus on conversion rates.